Whether you visit a website using a computer, a laptop, or another mobile device, keeping it up-to-date is (or at least it should be) extremely important. Moreover, continuous updating should be a key objective for any company because it is the main way of promotion.
Are you wondering what are the most important aspects you need to consider when updating your website? Here’s what you need to know:
1. Adaptive content based on the device
You may wonder why it is necessary for your website to have adaptive content for each device type. The influence of mobile devices is on the rise and it is predicted that by 2020 47% of e-commerce will be done on them. Your website needs to be ready.
We all spend hours everyday browsing various websites on our mobile phones, that’s why we need to have a responsive, mobile-friendly website, with a flexible design that adapts to the size of each screen.
2. Used pictures
Do the photos used on your website accurately reflect the image and the message you want to convey? If the answer is no, make a change. Choose to use professional photos that show your own products/services so that people who visit your website meet authentic visual elements that deliver the desired message directly and correctly.
3. Loading speed
You get bored while waiting for web pages to load? This happens frequently, so it is essential that your company’s website load time is short.
It is proven that many users choose to leave and never return to a low-speed website because it is a major factor in their experience. Upgrading the website by rethinking elements that slow it down – large-sized images, videos, etc. – can significantly contribute to its smooth running.
4. Quality content
Did you know that the entire content on your website forms the first impression of the user who arrives to look for useful information and for the products he needs?
Clearly, a content restructuration can provide the opportunity to convey the desired message in the most efficient and targeted way. It’s important to keep in mind that an original and engaging content will always manage to make users to revisit the website whenever they have the chance.
5. SEO optimization
Just like content, SEO optimization is an extremely important factor when it comes to updating a website. In order to drive up its position favourably in searches, SEO optimization should be periodically rethought to ensure that your website keeps its first place on the search engines’ first page.
First in search results on Google sounds great, right? Then we recommend you to take into consideration these aspects because the way people search has changed a lot in recent years.
If you don’t want an “old-fashioned” website and you want to keep your top position, let your customers discover you in a creative and innovative way!