Strategy & Branding
Advertising is a chessboard, where every move should be done according to a well-established plan. We get to the drawing board and come up with the guidelines for your brand. Strategy and planning go hand in hand, so we determine the best brand signals straight from the beginning.
We need to get the full picture of the market you activate in. It’s vital for us to know your competition, your audience and understand the dynamics of the market. Our teams perform a full research in order to come up with the development proposals based on the results.
Targeting allows us to communicate with precise segments of the audience and ensure the best possible response rate. When generating product awareness or approaching new markets areas, we focus on everything from demography to the psychografic stats of the audience.
We establish the way brand needs to be perceived. We find answers on the audience’s interests and do the positioning process in a way that your project will state its difference and relevance. We use and emphasize its assets and turn them into strategic advantages.
Naming & tagline
The naming process synthesizes the brand’s values and promises. The name is the first interaction your audience has with the brand and its importance is undeniable. A simple and relevant name can give the brand a head start and reduce the marketing expenditure.
We find creative solutions to the problems faced by brands. Our ingenuity lies in the simplicity of rendering the essence of the brand in a form that translates into notoriety so as to become iconic and memorable.
From the furniture industry to clothing, software, cookies, applications or preserved products, you name it, we will find the best form of interaction between brands and their audiences.