Webshop New Client

Questionnaire Webshop New Client

Company Information:

1. Company name:

2. Object of activity:

3. Company description (history):

4. Main competitors:

5. Advantages of the company (what makes it different on the market):

6. Weaknesses of the company :

7. Geographical targets (city, county, region, country):

8. Segmentation of the market (to whom are you addressing?)

- Natural persons (% percentage and a mini description - income, gender, distinctive features as market niche, tastes, preferences, etc.).

- Legal persons (% percentage and a mini description).

Website Information:

Product Information

1. What kind of products does your company sell?

2. Will the products be digitally downloadable? (PDF documents, MP3s, movies, games, etc.)

Yes

3. How many products or variants of different products does your company sell? (estimated)

4. Do you have pictures of the products?

Yes

5. Do you have the description of your products in writing? (detailed and brief)

Yes

Partial

I want Reea to write the necessary texts.

6. Do you want to have control over the stock of products available on the webshop?

Yes

7. Do you want to import a database from an old site or from other sources?

Yes

8. Do you want users to have the ability to give feedback before leaving the website?

Yes

Payment information

10. Do you have an existing merchant account?

Yes

11. Do you need VAT calculation?

Yes

12.Will you have prices displayed in multiple currencies?

Yes

Transport Information

13. What transport providers will you use to send your orders?

14. Do you have an existing contract or by courier?

Yes

User profile

15. Do you want users of the website to be able to sign in with Facebook / Twitter / Google +?

Yes

With:

16. Do you want users to have the option to subscribe to the newsletter?

Yes

Other preferences

17. Do you need your site to be connected to third-party systems? (e.g. management system)

Yes

With:

18. Do you want to have an affiliate service of public relations (chat)?

Yes

19. Do you want the site to have coupon / discount setting options?

Yes

20. Are you interested in integrating a blog into the shop?

Yes

21. What design features / design elements on competitors' sites do you like? (if appropriate)

22. What functionalities / design elements on your current website do you like and you would like to be included in the new shop? (if appropriate)

23.What is the budget for this project? **

24. Do you want an offer to promote the shop (Online Marketing, Social Media Marketing, Search Engine Optimization)?
If yes:

- Approximate budget for site promotion: (fixed budget and / or monthly budget)

- Goal of the promotion campaign:

SEO on the website
Onsite SEO can be divided into two categories: programming and content. The first includes building the website, taking into account Google's tolerated and recommended techniques, and the content is the most important on a website. It should include the relevant information that potential clients are searching for. An analysis of keywords is performed and these are implemented on the website.

SEO offsite
Competition analysis - to be able to determine the current position / status of the website.
Designing relevant articles for the site and displaying them on different platforms: Yahoo Answers, niche forums, press releases, partner sites, etc.
Enrolling your website in different directories to create backlinks that are important in positioning your keywords on Google.

Advertising PPC Adwords
Displaying links and banners on both the pages of search results at Google searches and the websites that display banners through Adsense program. Monitoring and continuous improvement of results.

Facebook PPC Advertising
Showing ads on Facebook pages and creating a landing page with a strong call-to-action (motivation to like, sign up for a newsletter, share a post, etc.).
The cost of these links can be set either per click (PPC) or per 1000 impressions (CPM – Cost per Mille). Monitoring and continuous improvement of the results.

Paid advertising on niche sites
Contacting webmasters to show an ad on their website.

Email marketing
Text and graphic concept for newsletters. Monitoring your campaign click rate.

Other functionalities

1. Search functionality on the website? How complex? (example)

2. Main language of the shop (Romanian, Hungarian, English, German, etc.)

3. Wanted support in multiple languages (same content being displayed in multiple languages)?

Yes

The language wanted:

4. Do you want to sell products on more than one domain but manage them from one place? E.g:

shopname.hu, shopname.ro, shopname.de

a single shop

5. Mobile version (responsive)?

Yes

6. What number of visitors do you expect per day? (e.g., 100, 1000)

Website Content Information:

1. Structure (main menu and submenus):

Technical specifications:

1. Will the domain of the website be www.companyname.com?

Yes

2. E-mails with @companyname.com required?

Yes