In today’s digital world, a well-developed mobile application can be a powerful tool to promote your business or services. However, it’s important to understand why you need a mobile app and how you can ensure its success. In this guide, we’ll explore the reasons why a mobile app is worth creating, its potential return on investment, its benefits, and what you need to do to develop your own successful mobile app.
So, what is an app?
“An autonomous program or piece of software designed to perform a specific function; an application, especially one downloaded by a user to a mobile device,” says Google.
The key word here is “designed to perform a specific function.” An app lives or dies by its purpose.
You can say the same about a website, but generally, a website exists to serve a different purpose. An app needs to fulfill a purpose that a website cannot. And there are only two scenarios in which an app can do that.
- The company building the app is very well-known.
For example, an app that rewards customers for purchasing products, thus incentivizing brand loyalty. This app is not just a mere replica of the company’s website but serves a distinct purpose by providing a personalized experience and exclusive rewards. It’s important to understand that when customers are at the beginning of their relationship with a brand, they are more interested in learning about it first by accessing the website, and then, as they become more engaged, considering downloading the app.
- The company’s product/service is the app itself.
The main function of an app (sending and receiving disappearing photos and videos) only works within the platform of that app. Such an app is suitable because it represents the essence of the entire business. Using a mobile app is justified because it relies on the fundamental features of a phone: a camera with video capabilities and quick, easy access. This example shows how companies focused on apps can succeed. The app is not just a tool; it is the center of the entire business activity.
Who downloads a mobile app?
None or almost none of smartphone users download apps every month, according to recent statistics. Even in the United States, about 65.5% of them don’t download any app. This might be surprising, but it reflects the fact that most users feel that the apps they have already downloaded are sufficient for their needs.
It’s important to understand that in the world of mobile apps, competition is fierce. A new app needs to offer something unique or address an unmet need to be noticed and used frequently. Additionally, even when people do decide to download an app, they are unlikely to use it regularly. This underscores the need for developers to create mobile apps with a well-defined purpose and essential functionality to attract and retain users.
Why do you need a mobile app?
User experience
A mobile app provides a more interactive and seamless experience for users compared to a responsive website. With access to native features like push notifications and device sensors, you can offer a personalized and engaging experience.
Customer Retention
Through push notifications and loyalty programs integrated into the app, you can maintain a closer relationship with customers and actively engage them in your business. To achieve this, you need to create a dependency on the app, and its usage should be frequent over a long period.
Offline Usage
A well-developed mobile app can also function offline, allowing users to access content and features even when they don’t have internet access. Many utility apps fall into this category, offering calculations, measurements, or direct information within the app.
How to make a successful mobile app?
Goals and Target Audience
Before starting app development, it’s crucial to understand the needs and expectations of your target audience and set clear goals for your app. In one word, an app should be functional, not just informative; interaction increases user dependency.
Design and User Experience (UX/UI)
Invest time and resources in developing an attractive and intuitive interface that provides a pleasant user experience. Ensure that navigation is simple and that feedback is prompt and informative. The app’s journey from opening to achieving the user’s goal should be clear, as straightforward as possible, and at any time, the position in the process should be known.
Performance and Stability
A successful mobile app needs to be fast, responsive, and work seamlessly. Regularly test the app to identify and address any bugs or performance issues, while also allowing users to provide feedback on what features they need or need to be modified, so that it becomes an organism in continuous evolution and adaptation.
Security and Data Privacy
Protect your users’ personal and financial data by implementing appropriate cybersecurity measures and complying with data protection regulations.
Difference between a mobile app and a responsive website
Mobile app:
- Offers a more advanced and interactive experience to users.
- Can access native features of the device, such as push notifications and sensors.
- Is suitable for retaining customers and providing personalized functionalities.
Responsive website:
- Adapted to work on various devices but offers a more limited experience compared to a mobile app.
- Cannot access native features of the device and has limitations in terms of interactivity and customization.
In conclusion, developing a successful mobile app requires planning, strategy, and continuous effort to ensure that your app meets the needs and expectations of your users. With careful consideration and a focus on quality and user experience, you can create a mobile app that supports your business, attracts and retains customers.
