Website New Client

New Customer Questionnaire

Thank you for your time to complete this questionnaire. Your answers will help us better understand your business and what we can do to to meet your expectations related to this project.

Questionnaire Website New Client

Business information

1. Business name:

2. Object of activity:

3. Company description (history):

4. Main competitors:

5. Advantages of the company (what makes it different on the market):

6. Weaknesses of the company:

7. Geographical targets (city, county, region, country):

8. Segmentation of the market (to whom do you address?)

- Natural persons (% percentage and a mini description related to income, gender, distinctive features like market niche, tastes, preferences)

- Legal persons (% percentage and a mini description)

Information about the website

1. Project description:

2. Purpose of the project (presentation / promotion of products / online sales / interaction, etc.):

3. Main functionalities:

4. Positive website examples (argued):

5. Negative website examples (argued):

6. Desired chromatics:

7. Visual style wanted:

8. Do you want to integrate certain social networking services? If yes, which of them?

9. Will products be added manually to the website or imported from somewhere?

10. What taxes will be applied on the site?

11. What payment options will there be?

12. What delivery options will you have?

13. Term of execution:

14. Budget:

15. Is there interest in website optimization (Online Marketing, Social Media Marketing, Search Engine Optimization)?
If yes:

- approximate budget for site promotion: (fixed budget and / or monthly budget)

- the goal of the promotion campaign: (increases the number of visitors, branding, customer database creation, sales growth)

- method of measuring the effectiveness of online promotion:(number of website visits, forms filled, products / services sold, number of downloads, etc.)

- online promotion methods preferred : (SEO on the website, SEO off-site, PPC AdWords advertising, Facebook PPC advertising, Paid advertising on niche websites, E-mail marketing, etc.)

- is there interest in creating videos/ movies about the company, services, work process, etc. for promotion on specialized platforms? (e.g. youtube.com – it is considered to be the second largest search engine in terms of number of searches).

16. Other expectations

Other functionalities

1. Search functionality on the website? How complex? (example)

2. Multilanguage version?

3. Mobile version?

Website content information

1. Structure (menu):

2. Content – will you provide texts, pictures, multimedia for each section? (where needed)

Target information

1. Current clients profile (natural / legal person, etc.):

2. Desired target (main goal):

Technical specifications

1. Will the domain of the website be www.companyname.com?

2. E-mails with @companyname.com required?

3. Additional information

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