Social Media

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Why do you think now is the right time to get started with social media marketing /communication?

What are the goals – what are the results you want to achieve from social media activities?

Notoriety increase

Creating a community

Getting feedback

Sales increase

Building relationships

Extend to new markets

To whom are you addressing? Describe your target groups.

Current clients profile (individuals, legal entities, etc., role, age, country):

Goal wanted (main goal):

What's your unique business story - in less than 140 characters. What are its results? Whom does it help?

It helps

to achieve / obtain

What makes you different from others?

Which online platforms is your company active/present on?

Who are the competitors of your business? What social networks are they active on?

The list of the company's online marketing activities? (loyalty program, contests, Google Ads)

Prioritize the following platforms (1 – the most important) Which do you think is best for your business model?

Twitter

Facebook

Blogging

Username for existing pages and accounts:

LinkedIn:

Digg:

Delicious:

Facebook:

Twitter:

YouTube:

Flickr:

Blog:

What kind of resources do you want to allocate (internal and external)? How much time can you allocate for social media?

1 hour/ day

1 hour / week

1 hour/ 2 or 3 times a week

Who would be responsible within the company for social media?

How can you apply the feedback you receive on social media?

The desired results expressed in numbers?

Likes / Followers / Talking About / Virality of posts / Comments / Shares / Visits on the website

The desired results per month / week?

Existing instruments for measuring results?

Don't fill this field!