Juvenes wanted to give children a form of personal education through sport, starting from an early age. The plurisports club wanted to train people by engaging them in various sports. Faced with a noble mission, with which we resonate at a personal level, we wanted to do everything by the book.
An acute problem
There is nothing new in the fact that the little ones spend hours on the computer, on tablets, or on phones. Mimetism towards adults and education exclude sports, and isolation becomes more and more serious among young people. Although education in school and family must sometimes be supplemented, it is our job to find solutions.
Rethinking the perspective
Sports is not about cups and medals. Sport is first and foremost joy, and to that from enjoying performance is just one step. The great challenge for us was to convince the little ones to try to practice sports.
The whole direction had to gravitate visually in the sense of thinking of a fresh identity that could render the youth, the spirit of development and evolution. But this is done through the need for movement and self-sufficiency supression.