Branding questionnaire

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Please answer the questions below.

Branding questionnaire

1.Company information

Company name*

Surname and forename*

E-mail adress*

Contact phone*

Business field

Company description

2. Naming

The choice of name refers to: a product, a company, a Public institution or organization, a service, a person Or an event?

The name will need to be integrated within a cathegory of products, services, etc.?

The brand will be used only in Romania or internationally?

Who does the brand address to? Who is it for?

What is the field of activity? It's a classic or one or completely new?

If it is a classic domain, what are the names used by the competitor brands?

What is the essence of your brand? What puts him in the spotlight?

What are the characteristics of the brand?

What is the personality of the brand?

What are the brand promises for the consumer?

What differentiates it from other brands?

3. Brand development

Who we are?

What are we?

What do we do?

What can we offer?

At what time of year do we offer our product to the consumer? (winter, summer, holiday, etc.)

How long do we offer the product?

How do we offer the product? (B2B, B2C)

Where do we offer the product (in which markets, online / offline)?

Why do we offer the product? What benefit does it bring to the consumer?

Who do we offer the product to?

What differentiates us?

What is the essence of our product?

What makes it different?

What are the common attributes found in other similar products that makes your product different?

What differentiates our customers?

What is the full name that will appear in the logo? (all elements must be specified)

What is the main activity of the company? How is this reflected in the future development plans of the brand?

How do we estimate the future evolution of the company, related to the diversity of the products you offer?

What is the division of products and how do we forecast their evolution (next 5 to 10 years)?

Are there any specific colours or a colour scheme that you want in the construction of the logo?

Are there any specific colours or a colour scheme that you do not want in the construction of the logo?

What is the message that you want the logo to transmit?

What is the message that you want your brand to transmit through the logo and tag line?

Are there any competing companies that inspires you through the business model adopted and their strategy of Communication, campaigns undertaken, etc.?

Are there any specific elements that you would not in the construction of your logo like colours, associations, brand positioning, name or campaigns?

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