For a website to appear in Google search results for a certain keyword, there are 2 SEO techniques to apply: onsite optimization and off-site SEO
Before we start the SEO audit and website optimization, we have to invest time in studying the niche, the competition and the keywords visitors search for.
After an SEO analysis our agency creates a clear image and we have available data to start optimizing a website.
For On-site optimization, we take into consideration both the technical side of SEO (website speed, user-friendly and search-engine friendly URLs, etc.) and the content side (actual text on pages, name of categories, internal linking anchor texts, image ALT texts, etc.).
This is the only way to let the visitors and Google know what a webpage is about. In the online marketing business there's a saying: content is king. It is also important how much time a visitor spends on certain pages, the bounce-rate of the pages and other factors that have a direct effect on search engine ranking positions.
Off-site SEO is mainly about the links pointing to your website and the mentioning and sharing of your brand's name on other websites, forums, blogs, social-media platforms. It is about the votes you get for being awesome. This whole process, that once was quite technical and was called simply link-building, has gotten a more human, social, natural touch.
What hasn't changed, though, is that off-site seo remains an ongoing activity.
A website's online reputation must be built gradually.
For affordable search engine optimization services, contact our agency.